We carefully inspect and document potential hot spots of everything from the parking lot to the payment process. Expectations such as product appearance, quality, quantity, perceived value, implied warranties, and more are often misunderstood by the client. We identify why. The list can be long with seemingly trivial things, but trivial things add up. You already know the business side of your endeavor. You already have the vision of the product or service you desire to provide. The critical part that may be missing is the part that we can provide - a view through your clients’ eyes. Without them, you don't have a business!